Junior Achievement –Rocky Mountain has received the 2010 Samaritan Institute Award from the Colorado Ethics in Business Alliance (CEBA). The Samaritan Institute Award recognizes the top ethical role model in the non-profit sector.
“Businesses today have a double bottom line; social good plus financial returns,” states Junior Achievement President and CEO, Robin Wise, “at Junior Achievement we believe that paving a path for our young people to this understanding is essential to tomorrow’s success.”
Seven other non-profits were finalists for the award, including The Denver Metro Chamber Leadership Foundation, YMCA of Metro Denver, AlloSource, The Children’s Hospital, The Jefferson Foundation, Bridgeway and the Daniels Fund.
“These honorees exhibit all the qualities we look for in ethical role models from sustainability and community involvement to personal integrity and high ethical standards,” says Stephen Weinstein, president of CEBA’s Board of Directors.
Teams of students from the University of Denver, Daniels School of Business and the University of Colorado, Denver conducted research and interviewed finalists and presented their findings to an independent selection committee that determined the award winner.
Since its formation in 1991, CEBA’s prestigious award program has recognized more than 83 Coloradans and businesses as outstanding role models for ethical business practices and leadership. Robin Wise points out the importance of CEBA and the significance that the award carries, “it’s critical that we pass the message along to our students that they have a duty to be trustworthy and truthful. Why? Because tomorrow truly does reside in the mind of today’s child.”

As the number of women surpasses men in the workforce, a recent Junior Achievement(JA)-ING poll found striking differences in the opinions of teenage boys and girls when it comes to what motivates them to excel on the job and that tools they consider important in determining career success.