• The JA Story

    Empowering the next great business minds

    CoverJunior Achievement (JA) is the world’s largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, JA provides in-school and after-school programs for students which focus on three key content areas: entrepreneurship, financial literacy and work readiness. The goal is to teach concepts through experiential learning, allowing young people to put their new knowledge and skills into practice. For example, students in an elementary school might learn about unit versus assembly line production by producing donuts. Or, high school students might participate in our popular JA Stock Market Challenge, a stock market simulation game in which teams compete to build their stock portfolios.

    Download JA’s 2014 Annual Report

    Download JA’s Brochure

    Junior Achievement-Rocky Mountain, Inc.

    • Builds young people’s capacity to spur economic development and contribute to America’s global competitiveness.
    • Inspires students to stay in school by demonstrating relevant benefits to education and work readiness.
    • Partners with local businesses to provide rewarding employee volunteer programs.
    • Trains 5,000 volunteers to teach students through relevant, responsive, innovative programs in approximately 500 participating schools.
    • Reached 121,155 students throughout Metro Denver, Northern Colorado and Southern Wyoming during the 2013/14 school year.
    • Implements fun, educational competitions like JA Stock Market Challenge and JA Business Week.
    • Celebrated 64 years of service to Colorado in 2014.

    Junior Achievement’s Mission

    To prepare young people to thrive in the 21st century workplace and global economy by inspiring a passion in free enterprise and entrepreneurship, and instilling an understanding of personal financial literacy.

    Junior Achievement’s Vision

    We will strengthen our state’s competitiveness by bringing together the region’s largest and best trained force of passionate volunteers to teach and inspire generations of young people to be financially literate, self-sufficient, and have a shared culture of optimism, zeal and enterprise.

    Junior Achievement’s Core Values

    • Belief in the boundless potential of young people; the JA experience will be extended to all young people and schools regardless of their ability to pay
    • Commitment to the principles of capitalism
    • Passion for what we do and promotion of a culture of integrity, ethics and trust
    • Respect for the talents, creativity, perspectives and backgrounds of all individuals
    • Fostering a collaborative community of businesses, schools, volunteers and other service organizations
    • We emulate entrepreneurial values in our business and encourage innovation, competition and risk

    Our Educational Pillars

    Entrepreneurship – JA students have the ability to identify business opportunities, and apply effort and resources necessary to create new business endeavors.

    Financial Literacy – JA students have a greater knowledge of economic concepts and terms for local and global enterprises, and personal money management.

    Work Readiness – JA students possess the knowledge of and ability to organize personal characteristics and goals to match needs presented in the workplace.

    Want to know more? Watch the JA Story.

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  • December 9 is Colorado Gives Day, presented by the Community First Foundation and FirstBank. While JA deeply appreciates your support every day of the year, the FirstBank Incentive Fund increases the value of every Colorado Gives Day donation. New this year! Your donation … Continue reading


    Students from 42 Colorado high schools converged to compete at 2014 JA Stock Market Challenge, presented by Great-West Financial last week. The JA Stock Market Challenge is a live stock market simulation game, featuring teams of students who compete to see who … Continue reading


    Junior Achievement and the Denver Metro Chamber of Commerce are pleased to announce the 2015 inductees into the Colorado Business Hall of Fame representing the state’s most distinguished cadre of business leaders from the past and present. Laureates, selected for … Continue reading


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