• The JA Story

    Empowering the next great business minds

    Junior Achievement (JA) is the world’s largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, JA provides in-school and after-school programs for students which focus on three key content areas: entrepreneurship, financial literacy and work readiness. The goal is to teach concepts through experiential learning, allowing young people to put their new knowledge and skills into practice. For example, students in an elementary school might learn about unit versus assembly line production by producing donuts. Or, high school students might participate in our popular JA Stock Market Challenge, a stock market simulation game in which teams compete to build their stock portfolios.

    Download JA’s 2013 Annual Report

    Junior Achievement-Rocky Mountain, Inc.

    • Builds young people’s capacity to spur economic development and contribute to America’s global competitiveness.
    • Inspires students to stay in school by demonstrating relevant benefits to education and work readiness.
    • Partners with local businesses to provide rewarding employee volunteer programs.
    • Trains 5,000 volunteers to teach students through relevant, responsive, innovative programs in approximately 500 participating schools.
    • Reached 121,155 students throughout Metro Denver, Northern Colorado and Southern Wyoming during the 2013/14 school year.
    • Implements fun, educational competitions like JA Stock Market Challenge and JA Business Week.
    • Celebrated 64 years of service to Colorado in 2014.

    Junior Achievement’s Mission

    To prepare young people to thrive in the 21st century workplace and global economy by inspiring a passion in free enterprise and entrepreneurship, and instilling an understanding of personal financial literacy.

    Junior Achievement’s Vision

    We will strengthen our state’s competitiveness by bringing together the region’s largest and best trained force of passionate volunteers to teach and inspire generations of young people to be financially literate, self-sufficient, and have a shared culture of optimism, zeal and enterprise.

    Junior Achievement’s Core Values

    • Belief in the boundless potential of young people; the JA experience will be extended to all young people and schools regardless of their ability to pay
    • Commitment to the principles of capitalism
    • Passion for what we do and promotion of a culture of integrity, ethics and trust
    • Respect for the talents, creativity, perspectives and backgrounds of all individuals
    • Fostering a collaborative community of businesses, schools, volunteers and other service organizations
    • We emulate entrepreneurial values in our business and encourage innovation, competition and risk

    Our Educational Pillars

    Entrepreneurship – JA students have the ability to identify business opportunities, and apply effort and resources necessary to create new business endeavors.

    Financial Literacy – JA students have a greater knowledge of economic concepts and terms for local and global enterprises, and personal money management.

    Work Readiness – JA students possess the knowledge of and ability to organize personal characteristics and goals to match needs presented in the workplace.

    Want to know more? Watch the JA Story.

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  • During 2013/14, our research and evaluation team partnered with an external evaluator, Quantitative Research Evaluation & Measurement (QREM), to analyze our student impact. The quality of our programming was centered on measuring students’ understanding of our three pillars – Financial … Continue reading


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