During September, all Colorado Jamba Juice locations are serving the sweet taste of success with Big Bang Berry, a smoothie flavor concocted by the winning team of high school students who participated in Junior Achievement’s 2012 Business Week. The team of winning students will share 20 percent of the profits realized from sales of their smoothie. Nearly 200 area high school students participated in the innovative week-long business immersion summer camp exploring business, entrepreneurship and leadership concepts alongside some of Denver’s most dynamic and accomplished business leaders. This unique business camp, presented by State Farm Insurance, is the first and only one in the country where participants learn about business by working with real companies and real products, and are rewarded for results.
The winning team of first-year students presented a Big Bang Berry smoothie for Jamba Juice made with berry juice, mangos, raspberry sherbet, and apple strawberry juice for “extra zest.” A back-to-school marketing campaign for the month of September includes a social media campaign as well as point of sale marketing tactics.
The first-year team members, supervised by advisor Ahsan Khan from UMB Bank Colorado, were: Normin Battumur, Denver School of Science and Technology (DSST); Robert Birke, DSST; Leonard Davis, East High School; Kaitlin Eckenrode, DSST; Tokuryu Lopes, DSST; Angelica Perea, Mountain Range High School; Antonio Sanchez, Global Leadership Academy; Elmer Sandoval, Pinnacle Charter School; Jack Stewart, Cherry Creek High School; Jillian Troftgruben, Grandview High School; and Tre’djeaun Williams, DSST.
Watch the winning team on their 9News segment: Local students hope ‘Big Bang Berry’ will be a smash. You can also follow them on Twitter and Facebook.
Tags: entrepreneurship, high school programs, JA Business Week, Jamba Juice, State Farm Insurance
Categorized in: Blog: JA Every Day