JA Job Shadow – Effectv, a Comcast company - Junior Achievement Rocky Mountain

Virtual JA Job Shadow Overview

Below you will find the overview for the virtual JA Job Shadow at effectv, a Comcast company. During the next few hours, you should complete steps 1 and 2. You should watch at least TWO videos from step 3, but JA encourages you to watch all Deep Dive videos. Lastly, check out some of the supporting documents that effectv has provided.

Before starting any of the videos, you should open your virtual JA Job Shadow Student Guide. This is where you can take notes throughout these videos and take the most away from this experience. For this event, please complete the full student guide document. The only section that should be skipped over is called “Scenario Challenge.” Remember – if you hear any terms or words that you are not familiar with, write those down! You can then review the additional documents the company has sent over to see if they cover those words you don’t know. If they don’t, it is your turn to do your own research!

Now let’s get started!

Step 1 – Company Overview: Comcast serves more than 1 million customers and employs more than 8,000 people across the state of Colorado. You may know Comcast as your potential cable provider, but this Job Shadow will provide a background on the marketing and advertising portion of the company. Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, effectv has a presence in 66 markets with more than 30 million households with video service.

Below you will find a few resources to help kick off this virtual event! Check out more details about what effectv is all about by clicking their website. Once you have done a bit more research, head over to the company welcome and overview, led by our effectv volunteers.

effectv Website
Company Welcome
- Molly Anderson – Director, Advertising Operations
Company Overview
- Who We Are!
- effectv’s Approach

Step 2 – Employee Panel: Now that you know a bit more about what they do at effectv and heard more about their mission, it is time to meet some of their employees! Check out this panel discussion to hear about some of the possible career opportunities that could be waiting for you. Take notes on some of the amazing things these panelists do at a high level. You will get a chance to learn more about their days in the next step.

Employee Panel Discussion Video
- Panelists:
  - (Moderator) Perry Johnson – Director, Campaign Management
  - Brenden Rowe – Executive Director, Skill Development
  - Billy Becker – Manager, Business Process Effectiveness
  - Daniel Whitlock – Senior Advertising Operations Liaison/Advertising Planner Champion
  - Steve Thompson – Senior Director, Advertising Operations
  - Tom Wright – Senior Manager, Technical Operations
  - Kate Lacon – Senior Analyst, Audience Fulfillment
  - Jenna Conners – Analyst, Advertising Operations

Step 3 – Department Deep Dives: You’ve now heard a high level overview of what possible job opportunities are available with effectv, but what does each of these department’s and employee’s days look like? Several of our volunteers have recorded a video to walk you through their days, give a feel for what their job entails, and provide additional context about their overall career journey! Click on their names to watch each Deep Dive video.

Jim Fiorentino – Senior Director, Financial Planning & Analysis
Matt Galletti – Senior Manager, National Campaign Management
Melissa Lorenzana – Director, Internal Communications
Stephanie Agasar – Senior Manager, Audience Fulfillment

Step 4 – Additional Resources: Congratulations! You have just finished our virtual JA Job Shadow! It wouldn’t be an actual event if you didn’t get some handouts! Below are some additional resources provided by effectv. They give you a bit more information on what they do at their office and also provide some more context on some of the things mentioned throughout the videos.

Questions? If you have any questions about what you saw during the videos or questions for any of the volunteers that spoke, please provide those to your teacher. Your teacher can then provide those questions to their JA representative.